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SERVICE

SERVICE

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Merchandising

MERCHANDISING

The professional experts in merchandising

  • Merchandising

  • Product labeling

  • Product replenishment.

  • POP display

  • Product sales training

  • Channel relationship maintain

  • Sample demonstration

  • Marketing execution

  • Competitive analysis

  • Distribution rate survey

Selection of the Trading Area (Biz-District)
Selection of the Trading Area (Biz-District)

Capital chooses suitable trading area by more than ten thousand information about whole CVS chains, includes types of business district and consumption habits.

Relationship
Relationship

With over 30 years of experience, we maintain good relationship with the owners/store managers of these accounts such as CVS, drugstore, pharmacy etc.

Island-wide service
Island-wide service

Capital is committed to provide island-wide service at the same level of quality.

Quality Assurance
Quality Assurance

Use the electronic forms and mobile communication technology to track daily sales for keeping service efficiency.

Fundamental Merchandising

Service of Product cleaning & Price-tag changing
  • Conduct regularly product cleaning & maintaining.
  • Check whether the sample is used up or damaged and refill or replace immediately.
  • Replace price tag, sales promotion tag, HOT SPOT and other related marketing POP as client’s request.
  • Conduct products on/off shelves by the demand of client when the outlet/counter under the circumstance of the remodel.
Check expiration date
  • Recall/return the expired products from shelves as needed.
  • Calculate and analyze the distribution and number of expired products.
Distribution rate survey
  • Record and analyze the distribution rate in order to facilitate recommendations of orders for the demanded channels.
  • Find out the factors to cause OOS (out of stock) or un-sold and slow-moving items.
  • To learn and compare with the designated competitive products’ distribution rate.

Advanced Merchandising

Communicate the USP (unique selling points) of the brands/products with designated key men/key women
  • Recommend sales scheme/tips to the designated party/people.
  • Remind placing the order in order to avoid the OOS.
  • Tracking inventory to facilitate recommendation of orders.
  • Enhance marketing activities.
Provide incentive to increase/enhance the distribution rate
  • Design and conduct the incentive scheme or program.
  • Analyze the execution of the incentive scheme then provide the proposal afterward.
General Trade Account Auditing
  • Distribution rate check by store level.
  • Skus /Items check by store level.
  • Display check by store level.
  • Investigate the factors related to no-sales / slow moving.