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Mystery Shopping
MYSTERY SHOPPING
Customer orientation is our priority.
Provide professional consultant services
Provide professional consultant services
Service attitude & response evaluation
Product knowledge Q&A
In-store display & cleanliness audit
Promotion execution check
Phone & online customer service evaluation
Competitor mystery shopping comparison
Extensive Industry Experience
Over 15 years of audit experience across banking, automotive, chain retail, food & beverage, drugstores and other industries. We know the key service touchpoints of each format, identify root causes quickly and propose concrete improvements.
Large Evaluation Volume
More than 20,000 store visits evaluated every year. The large sample base supports cross-store, cross-region and cross-period benchmarks, giving every score a clear reference and higher analytical reliability.
Nationwide Shopper Pool
Our shopper pool covers all six special municipalities and major counties, so assignments can be dispatched flexibly by region—dense urban clusters or a single remote outlet—with local shoppers who match the local customer profile.
Standardized Scoring System
Electronic scoring forms and online reporting; results and evidence are uploaded and managed centrally. Every case follows the same standard, ensuring objective and consistent results with real-time aggregation and tracking.
Service Process
01 Project Requirements
- Client interview: understand channel type, audit objectives and on-site management priorities.
- Define service opportunities: map key service touchpoints and confirm the behaviors to measure.
- Confirm service specifications: number of outlets, audit frequency, sample size and schedule.
- Proposal & contract: submit the execution plan and quotation, and sign the contract.
02 Project Design
- Service standards: translate brand SOPs into observable, verifiable behavioral criteria.
- Scorecard design: build evaluation dimensions, items and weightings.
- Scoring rules: define scales and evidence requirements to reduce subjectivity.
- Kick-off briefing: align execution details with the client and launch the project.
03 Execution
- Shopper training: scenario rehearsals and scoring-standard briefings to ensure consistency.
- Assignment: select shoppers matching the target profile and dispatch evaluation tasks.
- Field execution: shoppers follow the standard, collect evidence and complete the evaluation.
- Exception handling: report on-site anomalies and coordinate responses with the client.
04 Project Acceptance
- Service quality check-up: consolidate trend data and pinpoint critical gaps.
- Tailored improvement plan: concrete recommendations based on the diagnosis.
- Data-verified results: quantitative reports keep improvement direction objective and reliable.